12 weeks minimumFat Loss
Reduce body fat while maintaining strength, energy levels and a normal social life.
View programOnline coaching, Brisbane and Australia wide
The Twelve Week Transformation is for people who have tried on their own and found it does not hold once work gets busy. Your program is rewritten every week from what actually happened, and you leave with a written plan for keeping the result.
6 of 6 places remain for October.
Client results
See them all20kg of fat lost, with muscle and strength gained
One client, Fat Loss program. The figure is the client's own.
Every result is published with written consent and traced to its source. None is estimated.

Sessions are planned around the hours you genuinely have available, including shift work, travel and irregular finishes.
Guidance designed to work alongside restaurant meals, work functions and family routines, without eliminating foods entirely.
Your training data, measurements and feedback are reviewed every week, and the program is adjusted in response.
Progress is reviewed every week without you having to ask, and questions raised between reviews are answered the same working day.
Losing the weight is the part most people have managed before. Every program ends with a written plan for keeping the result once coaching ends.
Coaching programs
Every program runs on the same weekly rewrite and ends with a written maintenance plan. The Twelve Week Transformation is the complete version; the other three are the same method pointed at one goal. Prices are from prices, confirmed in writing after the free call.
12 weeks minimumReduce body fat while maintaining strength, energy levels and a normal social life.
View program
16 weeks minimumIncrease muscle mass through structured progressive training and adequate nutrition.
View program
16 to 24 weeksReduce body fat and increase muscle mass at the same time, over a longer timeframe.
View program
12 weeks, then reassessedA complete program covering training, nutrition and ongoing support from assessment through to maintenance.
View program
About your coach
I am Jakob McDowell, a Brisbane based coach with more than ten years across personal training, gym management and community recreation.
I have been where most of my clients start. I was overweight when I was younger, and the decision to change that is what eventually led me into this career. I have also had to rebuild from scratch more than once, including after a near fatal accident more than a decade ago.
That is why I do not think you need to live in a gym, eat perfectly, or give up your social life to get in good shape. Your life does not need to revolve around fitness. Fitness should help you get more out of your life.
Coaching is delivered individually and the number of active clients is capped, so that every program receives proper attention. Places become available as existing programs conclude.
Jakob McDowell
Online Fitness Coach
The process
A short form covering your goal, your weekly schedule and your training history. It takes approximately two minutes.
A free call to discuss your circumstances and establish whether this coaching is appropriate for what you want to achieve.
A training and nutrition plan built around your available equipment, your experience level and your calendar.
Progress is assessed every week and the plan is adjusted as your circumstances and results change.
Client results
Published with the written permission of the clients pictured. Where a figure is quoted it is the client's own. Where none is shown, none was supplied, and none has been estimated.
Before and after20kg of fat lost, with muscle and strength gained
Fat Loss
Before and afterFat Loss
Before and after coaching
Before and afterFat Loss
Before and after coaching
Individual results vary considerably. These are real clients and real figures, not a prediction of what any particular person will achieve.
In their words
Real feedback from real clients, written up clearly where English was not their first language and they asked for help saying it.
“I wanted to drop body fat without losing the muscle I had already built, and that is exactly what has happened. Jakob adjusts things every week based on what is actually going on for me, not a fixed plan I have to force myself into. I am leaner and stronger than when I started, and none of it has felt like punishment.”
Seif Koura
Lost body fat while building muscle at the same time · Body Recomposition
“I have been skinny my whole life and always assumed that was just how my body worked. Jakob did not treat that as an excuse. The muscle I have put on has actually surprised people who have known me for years, which says more than anything I could write here.”
Zane Gomez
Visible muscle growth despite a naturally lean frame · Muscle Building
“The muscle is the visible part, but honestly the bigger change is how much better I feel day to day. My energy is different, and training does not feel like a chore I am trying to survive anymore.”
Matthew Robbo
Built muscle and feels noticeably healthier · Muscle Building
Published with each client's consent. Individual results vary considerably and are not a prediction of what any particular person will achieve.
Free resource
A concise guide covering the five factors that make the greatest difference when training time is limited, including what to do in the week you would normally fall off. You will also receive one short email a week on training and nutrition. One click removes you at any time.
6 of 6 places remain for October.
If you have started well before and stopped once life got busy, that is the situation this coaching is built for. The application takes about two minutes, the call is free, and nothing is charged until you have a written quote in hand.