Client comparison photograph, before and after a fat loss program

12 weeks minimum

Fat Loss

A sustainable approach to reducing body fat, and a documented plan for maintaining the result.

Reduce body fat while maintaining strength, energy levels and a normal social life.

Apply for this program

Approach

Most structured diets produce results. The difficulty is that very few of them can be sustained beyond several weeks, which is why weight is so commonly regained once the diet ends.

This program is built around a rate of progress that can realistically be maintained. Calorie targets are set at a level that remains workable alongside your existing commitments. Protein intake and resistance training are both kept high, so that the weight you lose is predominantly body fat rather than muscle. The plan accounts for restaurant meals, travel and social events from the outset rather than treating them as failures.

Progress is reviewed every week, and adjustments are based on what actually happened during the week rather than what was scheduled.

This program is less suitable if

This program is not appropriate if you are looking for rapid weight loss over a period of weeks. That outcome is achievable, but it is rarely maintained, and it is not the approach used here.

Apply

Start with Fat Loss

The form takes approximately two minutes. Every application is read personally and answered within 24 hours, including in cases where I believe a different program would suit you better.

Optional. Provide it only if you would prefer a call.

Answer realistically. A program built for three achievable days works better than one built for six that do not happen.

This is the most useful question on the form. Two or three sentences is sufficient.

This takes approximately two minutes. Every application receives a response within 24 hours.

Free resource

A practical guide to fat loss on a limited schedule

A concise guide covering the factors that make the greatest difference when training time is limited. You will also receive a short weekly email on training and nutrition. You can unsubscribe at any time.

No unsolicited email. Unsubscribe at any time.